Introducing your brand to an online audience is a crucial endeavor that requires proper care and planning. How good your initial introduction is will not only determine how much subsequent success you’re able to achieve on a particular platform, but also how fast.
To achieve success in this area, companies spend a great deal of time and resources to create high-quality content and outreach operations. All of these are great steps, of course, but there is an important aspect that many tend to ignore, and this is none other than profile optimization.
Truth is, you may spend as much money as you like reaching out to people and carving creative content out of thin air, but the there is no achieving success if you can’t convert a maximum number of people who take interest in your brand into long-term followers. And the most efficient way to do this is with a beautiful, well-optimized profile.
Benefits of an Optimized Profile Page for Brands
Stand out from competitors
A brand profile describes the subtle distinction between your company and the competitors. Most potential customers want to know why they should choose you ahead of several other options available in the market. Besides saying all the nice stuff about your product and services, a brand profile is where to apply your brand positioning and storytelling strategy. Sharing your unique, compelling start-up story and your value makes the brand relatable to your prospect’s lifestyle rather than being just another detached entity.
Gives the idea of your products and services
Creating instant connections and telling your customers right away what your business is all about is essential. Your profile is the perfect window for your customers, partners and investors to have a quick look at what services you are offering. An innovative brand profile design with engaging content increases your chances of getting your business noticed among competitors.
Build your brand Identity
What they say about first impressions lasting long also holds here. An impactful first impression gives prospective customers a clear understanding of what your brand does and its story. In a fast-paced digital world, a brand can create lasting imprints in the mind of customers and investors. A well-structured and planned brand profile page is a perfect tool to establish that identity.
An excellent marketing tools
A brand profile can serve as an excellent marketing tool for reaching your targeted audience. It is not enough to provide quality service. To win the interest of your potential clients, you must take advantage of any available tools to first reach out and then communicate your brand’s value to them. Whether distributed manually or digitally, always add the links to your main website and different social media pages to increase your online presence.
6 Points on the Importance of an Optimized Profile
A compelling story
It is not enough to state facts and figures. For even better results, it pays to take it further and make your figures into a story that will catch the attention and captivate your audience. Rather than only listing your progress and achievements as a brand, walk your readers through the inspiring story of how your brand keeps creating values against all odds. Use descriptive language that your prospect, customers and investors can relate to.
Testimonial for social proof
Your prospects will believe what other customers say about your business more than any advertisement. Good words about your brand will enhance your company’s image considerably. Including testimonials for renowned firms or individuals on your brand profile gives better value. However, the testimonial to add to your brand profile should be from customers of similar characters to your prospective clients.
Tailor your tone and style to your audience
Every successful brand has a specific audience. After studying your target and their language their style, match your brand profile to fit their way of communication. If your targeted audience is business-like, it will be more productive using a standard rather than everyday language. In other words, speak the same language as your target.
Get creative
A creative profile page is perfect for those who have an artsy side, or whose industry requires such. How exactly do you make your profile more creative? By making use of visual elements of course.
From basic profile elements like cover image and profile pictures, to more substantial ones like banners and background images, you should try as much as possible to design creative graphics to use in appropriate places.
For those who aren’t artistically inclined, you don’t have to worry. Websites like Designurbate offer free profile design templates that can be easily customized, personalized and exported for use on your brand pages.
What’s more, these templates are of incredibly high quality and are available free of charge.
Impress readers with your brand’s achievements and awards
Part of an optimized brand profile is the history showcasing the previous year’s performance. Clients, partners and investors want to associate a brand with a track record for short and long-term success. Highlight how far your brand has come and the impressive process behind the achievements. When doing so, ensure it is chronologically listed to make sense to the readers.
Include contact information for easy access
One of the benefits of a brand profile is to create a connection with clients and investors. Besides providing a list of your contact details and social media pages, making a list accessible and easy to view is vital to making the most of the brand profile. Instead of just listing at the bottom of the page, hyperlinking can be more effective.
Add a call to action
If you include contact information in your brand profile, it seems logical to tell the readers what they should do with the details provided. It is the brilliant finishing touch to your optimized brand profile. A call to action can be as simple as telling them to click the link below for more information or get answers to any questions they might have.
