There are various eCommerce CRM available for use, but the question is- which one to choose?
CRM (Customer Relationship Management system) is used across the world in industries belonging to different domains like SMEs, entrepreneurs, startups, and much more. Especially if you own an ecommerce website, CRM is quite an essential tool. This tool helps in boosting customer retention, increasing contact with customers, driving sales, and much more.
These are some of the reasons why merchants have a special budget for integrating CRM tools into their eCommerce websites. Attracting customers, and maintaining healthy and regular communication, is not easy, but a suitable CRM can make it easy. Hence, in this article, we have gathered a few most popular CRM for eCommerce sites. Let’s move forward and learn more about each of these eCommerce tools.
In an eCommerce website, customers interact with the business through various touch points such as the website, social media, email, and mobile apps. Each of these interactions generates a significant amount of customer data that needs to be managed, analyzed, and utilized to improve the overall customer experience.
This is where CRM comes in. By implementing a CRM system, businesses can easily merge customer data from various touch points into a single database. This data includes information/data such as customer preferences, purchase history, website browsing behavior, social media engagement, and more.
With this information, organizations can gain a thorough understanding of their users and provide personalized experiences to them. For example, businesses can use CRM data to create targeted email campaigns, recommend products based on customer preferences, and personalize website content to increase customer engagement and conversion rates.
In addition, CRM can help businesses track and measure customer engagement across various touchpoints, analyze sales and marketing data, and optimize business strategies to improve customer satisfaction and retention.
Let’s learn more about different CRM tools:
Here are the top CRM for different eCommerce businesses. Let’s see learn more about them in detail.
Hubspot is one of the cloud CRM tools for large as well as medium-sized businesses. If you have an individual sales representative, Hubspot is free to use for you. Here are the advantages of using Hubspot:
- A powerful tool for customer analytics
- Automatic capturing of data
- Mobile application
- Intuitive task management dashboard for daily reports
- Advanced email marketing
- Collecting data from the third party
- Different pricing ranges along with multiple customizations.
Hubspot also offers one free-tier alternative, but it has limited features. This alternative is suitable for individual sales, solopreneurs, or even small businesses. For larger teams, a paid version is required.
Salesforce CRM is a cloud-based customer relationship management (CRM) platform that helps eCom businesses to manage & analyze customer interactions along with data. Its advantages include:
- Improved customer communication: With Salesforce CRM, businesses can track customer interactions and tailor their communication to better meet customer needs.
- Centralized data management: Salesforce CRM allows businesses to store all customer data in one place, making it easier to access and analyze.
- Enhanced sales management: Salesforce CRM provides sales teams with tools to manage leads, sales pipelines, and customer engagement, helping to streamline sales processes.
- Scalability: As a cloud-based solution, Salesforce CRM can be made up or down as per your business needs
- Increased productivity: Automation and streamlined processes in Salesforce CRM can help teams work more efficiently and effectively.
- Customizability: Salesforce CRM can be customized to meet the specific needs of a business, with the ability to add or remove features as necessary.
- Data security: Salesforce CRM has robust security measures to ensure customer data is kept safe and secure.
Pipedrive CRM is a cloud-based customer relationship management framework developed to help businesses maintain their sales processes. Its advantages include:
- Visual sales pipeline: Pipedrive CRM provides a visual representation of the sales pipeline, making it easy for sales teams to track and manage deals as they move through the pipeline.
- User-friendly interface: Pipedrive CRM has a simple & attractive interface that makes it easy for customers to navigate and use.
- Integration with other tools: Pipedrive CRM can be integrated with a range of other tools, such as email, calendar, and project management tools, making it a versatile solution that can be tailored to a business’s needs.
- Sales automation: Pipedrive CRM includes a range of automation features, such as lead capture, lead scoring, and task automation, to help sales teams work more efficiently.
- Customizability: Pipedrive CRM can be customized to meet the specific needs of a business, with the ability to add or remove features as necessary.
- Mobile app: Pipedrive CRM has a mobile app that allows sales teams to manage deals and communicate with customers while on the go.
- Affordable pricing: Pipedrive CRM offers a range of cost-effective pricing plans, that makes it suitable for businesses of all sizes.
In conclusion, customer relationship management (CRM) systems have become an essential tool for eCommerce businesses to manage and analyze their customer data, improve communication with their customers, and streamline their sales processes.
With the plethora of options available, it’s important to choose the CRM system that best suits your business’s unique needs. The four most popular CRMs for eCommerce, as discussed in this article, are Bitrix24, Salesforce, HubSpot, and Pipedrive CRM. While each has its advantages and disadvantages, they all offer a range of features that can help eCommerce businesses improve their customer relationships, boost their sales, and grow their business.