While there are other parts of your website that are going to have more eyes on them than your footer, that doesn’t mean your footer should be overlooked or that its design should be given any less thought. Without a good footer, your website will appear incomplete and flawed, leaving your visitors wanting for more design and interest. So whether you’re creating a website for target shooting or a small bakery, here are three tips that will help you design the perfect website footer for you.
Give Your Footer Purpose
Although mentioned previously that footers are important, they are really only as helpful as you make them. As a necessary part of your web design, you can give your footer as much power and purpose as you would like. But designed and strategized correctly, your footer can truly enhance the purpose of your entire site and assist in having a finished design.
The staff of CreativeBloq.com shares that some of the main purposes you can focus on with your footer are getting conversions, providing contact information, or linking to other pages on your site. If used correctly, your footer could get you a lot more online success than you might have otherwise, so think carefully about the purpose of your footer.
Create Breathing Room
Now, just because you can use your footer to accomplish multiple purposes doesn’t mean you should make your footer a catch-all for things you can’t seem to fit logically in the main body of your pages. To ensure this doesn’t happen to your design, Karol K., a contributor to WebDesignLedger.com, suggests making use of white space in this area. By leaving an appropriate amount of white space in your footer, you can make the content you do choose to include here pop even more to your visitors. This could make the purposes you’ve chosen become even more successful for you as well.
In conjunction with the other two tips mentioned above, one of the major points of concern for your footer should be usability. While having a purpose and including white space to further emphasize this purpose is important, without making this section of your page useable and visually appealing to your visitors, all your work will be for naught. One way you can ensure your footer is going to be useful to your visitors, according to Sam Greensted, a contributor to bOnline.com, is to include a sitemap that will make navigating around your website simple from anywhere on the page. By having a sitemap on your footer, there will be no doubt about the purpose or the usability of this section of your page.
Designing the perfect website footer for your specific site can be challenging. However, if you use the tips mentioned above, you should be able to create a footer that fits your website perfectly.