It can be hard for any new business to stand out of the crowd. However, the growth of digital marketing has the potential to put all businesses on a level playing field. With the growth of social media sites like Instagram and TikTok, a savvy post or a viral video can catapult your business into the big leagues in just hours! Here is a round up of all the latest strategies that will help your furniture business to gain traction quickly.
Start Up A Blog
Writing blog posts about your particular niche in the furniture business is a great way to gain search engine traction. As long as you focus on content keywords (a technique called Search Engine Optimization), your posts will appear alongside other search results. For example, if you run a business which sells office furniture, writing posts like ‘10 essential products for your home office’ or ‘How to create a home office with a prefab studio’ will direct anyone interested in building a home office directly to your website – practically guaranteeing you more sales!
A blog can also provide you with an opportunity to educate your customers about your business. Intriguing articles about how and why you created your business and what differentiates you from other rivals on the market will really drive a human interest in your brand and make it more likely that customers will make repeat purchases.
Run Interactive Advertisements on Facebook and Instagram
Nobody these days is ever far from their phone. That’s why many brands are turning down traditional TV advertisements in favor of static or moving ads on Facebook and Instagram. With a combined total of over 3 billion users, these social media platforms should be every company’s first port of call.
Not only are you more likely to get more eyes on your advertisement than if you were to broadcast it traditionally, but the process is also completely streamlined. Create a collage of your products that is eye-catching enough and watch the clicks to your website skyrocket! These social media advertisements allow you to link to your website directly; anytime that someone is interested in one of the products you advertise, they’ll click on it and be able to browse through your entire catalog in seconds. Unlike the passive watching of a television advertisement, action is innate in this fast-paced world of digital marketing. Focus on creating clickable content and prioritize immediacy and watch the orders roll in!
Tap Into The Influencer Market
If you aren’t so tech savvy, that should stop you from getting involved in marketing your products digitally! There are thousands of ‘influencers’ out there, with followings ranging from a couple of thousand to millions upon millions, all looking for brands to partner with. Depending upon the scope of your marketing budget, you can hire an influencer for a fee; the more followers an influencer has, the more they will charge for their services – so bear this in mind. They will then create a video advertising your products in a more subtle and interactive way than traditional marketing – showing the particular furniture item like a sit stand desk being used in day-to-day life.
For this strategy to work, you have to be careful when choosing the particular ‘influencer’ you want to partner with. Whilst you could spend hundreds of thousands of pounds sponsoring the biggest TikTokkers on the market, their teenage fans won’t be spending their pocket money on your furniture products – no matter how good the advert is. Try and find creators that work within your niche. Videos documenting the process of home renovation are a very popular niche on TikTok and would be a great genre to partner up with. Find a creator whose renovation style matches the offerings of your own furniture store and reach out to them. The people consuming their content have already shown a predisposition to renovation and furnishings, making their audience the ideal target market for your product. It really is as simple as that!
Digital marketing isn’t as daunting a prospect as it seems. In fact, it’s far easier to start up yourself than the traditional world of marketing; starting up a blog only takes a few minutes and much of the promotional work can be outsourced to existing content creators – tapping into their existing audience could be the biggest game changer for your business!
