Before you even start to trade as a business you need to be thinking about your brand. This is not the products you sell but the values you hold and how you intend to deal with customers.
Even if you have already created your brand and been successfully trading for years there are lessons you can learn to build your brand visibility and increase your sales throughout the year.
- Build Your Customer
The first thing you need to do before even beginning to build you brand visibility is know who you are aiming your products at.
Your brand represents everything you do; it is unlikely to appeal to very genre. To find the right market sector you need to research your potential customer and operate a system for tracking shoppers.
Once you know who your audience is you can establish their values and ensure your brand reflects them.
- Get an Endorsement
When you are a young business looking to get known one of the easiest shortcuts is to gain an endorsement from someone famous.
This is not always as hard as it seems. You simply need to provide the person in question with a free sample of your product and ask if they would be prepared to give you an honest review which can be used in your marketing.
In most cases you will get a favorable response; providing your product is of good quality.
- Content and SEO
One of the most effective ways of building a brand before you start selling is to simply add plenty of quality content with SEO links onto your website and guest post on other sites.
This will ensure your site is rated above your competitors by the search engines. It is important to note that this does not give instant response but is a valuable tool to boosting awareness of your brand.
- Social Media
Social media has helped to create some of the biggest names of the modern age. You can use social media to boost the visibility of your brand simply by sharing information and ensuring it is relevant to your target market.
If you are able to make comments or videos which go viral then you will dramatically increase awareness of who you are and what you do!
- Create a Contest
Another way of boosting the visibility of your brand is to create a contest. This can be online or in the physical world; or both. By giving something away people will be interested in what you are offering and learn more about you.
In the process you can create a huge potential customer database.
- Pay Per Click
Pay per click is often overlooked but is a very good way of getting into the market. Once you are established it has much mess effect as you will already come high in any search completed n the internet.
But, before you are known it can project you into the public eye; instantly lifting brand visibility.
- Build A Little Controversy
Finally they say all publicity is good and in many ways this is true. You can create a little controversy by challenging the accepted norms while staying within your brand values; which will create instant recognition for your brand.
However, you must approach this step with caution; too much controversy can be harmful to your brand.