Also referred to as private label SEO, this is a form of partnership between 2 companies. These two parties agree to market products for mutual financial gain. One of these companies is a white label SEO company willing to help the 2nd company in sales promotion and creating an effective SEO campaign.
White label SEO companies have experience in marketing all types of businesses and products. This way, they take away the pressure of building an in-house SEO team.
Importance of white label SEO
When a company outsources SEO services, they create work for highly skilled SEO experts. While one would argue that they can do their own SEO projects, the current SEO market is expensive and volatile. The only sure way around it is by entrusting the services of an expert. White label SEO companies dedicate all their time and efforts in building relationships that can help your business to attract new clients.
Advantages of white label SEO
There are numerous benefits involved in working with a white label SEO company.
Gaining new clients
Going into business with a white label SEO company will help your business to retain its current clientele an also attract new ones. With an expert company handling all your marketing campaigns, you can focus more on developing new products and improving the existing ones.
Improved scalability
You can significantly improve your brand’s scalability by using white label SEO. With an increased number of clients, you will be required to expand your business. You will be able to focus on developing your company while the white label SEO company focuses on building your brand in the marketplace.
White label SEO services are cost-effective
When compared to the other options available, white label SEO is cheaper. This is because white label SEO companies do not brand their finished works. This way, you are only required to pay for the services they render.
Also, outsourcing white label SEO services mean that you do not need to create an SEO department in your company. This way, you do not have to channel a large amount of your income to managing the department.
More output
When a project is divided between two companies with expertise in different areas of the business, that project gets completed faster. This is an excellent way of delivering quick and reliable services to your clients. Impressing your clientele will lead to increased recommendations.
Factors that determine the success of white label SEO
Link building
Link building is essential to SEO. Google algorithm values link building. Therefore, linking to external websites can significantly improve your SEO score. Even so, you need to know which sites to link to and how to link them. This will prevent creation of spam external links. White label SEO service providers have relevant expertise to help build links for your business.
Keyword optimization
It is essential to learn how to research keywords if you want to boost your on-page SEO. There is a lot of competition for keywords as these are the main ingredient to a successful SEO campaign.
Content development
One of the tasks of a white label SEO company is creating meaningful content. The best content is informative, accurate, and of benefit to the target audience.
