Your site is, most times, the first point of contact between your company and your prospective customers. If you have been receiving phone calls about the products and services you offer, it is possible that the individual on the other end has checked out your site.
When it comes to choosing a provider of quality ecommerce systems; it is a must to go with the one that offers top quality Design, CMS (Content Management System) Admin Interface, Order features, Ecommerce Marketing and other great features. But if your website ecommerce is hosted on a platform that is best described as abysmal, then this could affect your online business greatly.
With good ecommerce systems, you will be able to provide prospects with the information they need about your products/services. The loading speed of your site will also play a colossal part in converting site visitors to paying customers. Web surfers are becoming more and more impatient; they do not want to wait too long for your site to load.
The secret to great navigation is to put yourself in the place of your customers and plan the whole thing in advance using tested and trusted systems. You should figure out what your visitors need to know about the products you offer on your website and make the whole process simpler, intuitive and logical to find. According to studies, the most successful web design allows viewers to get information and items they are searching for in just three clicks.
- Slow loading sites put customers off: You spent a lot of time ensuring that your site makes it to the front page of Google and other top search engines, so that potential clients/customers can easily find you. If you are fortunate enough to have visitors click through to your site; do not lose them because they had to wait for your site to load.
- Google makes use of a site’s speed in its page ranking algorithm: Believe it or not, the world’s most utilized search engine, Google, uses a site’s initial loading speed as a factor for its search engine ranking.
- Slow loading site affects your bottom line: the more potential customers you lose; the less possibility of converting these prospects to paying customers and increasing your bottom line. If a fancy large image does not really make any difference to your online marketing strategy, then do not use it!
Website design for your ecommerce website is all about your target market or customers.
The secret to great navigation is to put yourself in the place of your customers and plan the whole thing in advance using tested and trusted systems. You should figure out what your visitors need to know about the products you offer on your website and make the whole process simpler, intuitive and logical to find. According to studies, the most successful web design allows viewers to get information and items they are searching for in just three clicks.
As you plan your website design and navigation, you need to understand that there are different types of browsers utilized by internet users, these browsers all function a little differently. There are still many online users who use old browsers, and more people are using mobile devices to shop and to search for information on the go. Know your target market and ensure that your website navigation considers their most possible viewing preferences.
Do not forget your website’s aesthetics! In ecommerce website design, it is important to focus on the look and feel of your website because it has to appeal to your target market and be attractive to them. You have to choose fonts and colors that will please your prospective customers and not just you. There are ecommerce systems that offer you the opportunity to create breath-taking websites with just a few clicks. The best thing about trusted, ecommerce website software is that you do not have to be a coding genius to create an ecommerce website that is world class.
Only choose ecommerce website software that makes it easy to take your customers’ orders, receive payments and also provides loads of other cool features to make your online business a stress-free, successful one.