Hiring a digital marketing company will let you focus on your core business. There are thousands of options for you to choose from; picking the one that will give you a good return on your investment isn’t easy. Nevertheless, evaluating different agencies is essential, as some are better than others.
To help you determine if an agency is a good fit, look for agencies that:
Ask About Your Market, Position and Audience
There’s no one-size-fits-all digital marketing campaign. The most effective strategies are different for different types of businesses and target audiences. For example, an image-oriented fashion brand targeting young adults does not need a Twitter presence, but they need Instagram influencers to build brand awareness. Your market position should also influence the marketing campaign your agency develops. If you target bargain shoppers, your campaign should attract them, while another brand may want to target consumers who value prestige more than low prices.
Have Good Reviews
Don’t expect all five star reviews, but look for more good reviews than bad ones. No agency can satisfy every customer, but management should address the review, apologize if the client isn’t happy and offer a way to rectify the situation. If no one addresses the reviews, it’s a sign the agency does not care for clients once their check clears. If you want to find one of the top digital marketing agencies, make sure to check their reviews, their customer satisfaction, and the way that they are communicating with their current and past clients.
Offer a Variety of Services
Most digital marketing agencies offer a range of services, including:
- Marketing Strategies
- SEO
- Content Marketing
- Web Design
- Pay-per-Click Marketing
- Display Marketing
- Social Media Marketing
- Influencer Engagement
- Video Marketing
You may not need all of these services, but you want they agency helping you grow your business to tailor a campaign that includes the most effective strategies. There are agencies which outsource content creation and video production. This isn’t a negative if they use contractors who create quality content.
Reasonable Costs
Most digital marketing
agencies don’t publish their prices online. Usually,
they provide quotes online they determine your needs. Never choose a digital
marketing agency on price alone; you get what you pay for. An agency which is
too cheap will likely cut corners or use cheap overseas contractors to create
content. You don’t want to overpay either; your investment in digital marketing
should result in an increase in business that covers your marketing costs after
the first several months.
Knows SEO
SEO is a highly effective inbound marketing tool. It should be an integral part
of all digital marketing campaigns, but it takes about six months to show
results. Unless you’re selling tickets to a time sensitive event, like the
Olympic Games, you can’t rely solely on PPC advertising. Clicks are expensive,
but clicks from organic search results are free. You may need to rely more
heavily on PPC and other paid advertising at first, but eventually, you can
spend less and rely on more free marketing methods, like SEO and content
marketing.
Promotes Itself Well
Digital marketing
agencies should have websites that rank near the top of
the search results for their specialties, such as social media advertising.
Digital marketing agency is a highly competitive keyword where only the largest
and oldest agencies will rank near the top of the search results. They should
also have compelling ads that encourage clicks.
Lets You Talk to Marketing Professionals
Instead of Salespersons
When you’re getting a quote, you should be speaking with an account manager or
marketing professional, not a salesperson. Marketing experts will know how to
customize a campaign based on your unique situation.
There’s less of a risk of partnering with an agency that won’t help your
business grow if you do your homework first.
