Mastering Digital Marketing Agency Evaluations

Hiring a digital marketing company will let you focus on your core business. There are thousands of options for you to choose from; picking the one that will give you a good return on your investment isn’t easy. Nevertheless, evaluating different agencies is essential, as some are better than others.

To help you determine if an agency is a good fit, look for agencies that:

Ask About Your Market, Position and Audience

There’s no one-size-fits-all digital marketing campaign. The most effective strategies are different for different types of businesses and target audiences. For example, an image-oriented fashion brand targeting young adults does not need a Twitter presence, but they need Instagram influencers to build brand awareness. Your market position should also influence the marketing campaign your agency develops. If you target bargain shoppers, your campaign should attract them, while another brand may want to target consumers who value prestige more than low prices.

Have Good Reviews

Don’t expect all five star reviews, but look for more good reviews than bad ones. No agency can satisfy every customer, but management should address the review, apologize if the client isn’t happy and offer a way to rectify the situation. If no one addresses the reviews, it’s a sign the agency does not care for clients once their check clears.

Offer a Variety of Services

Most digital marketing agencies offer a range of services, including:

  • Marketing Strategies
  • SEO
  • Content Marketing
  • Web Design
  • Pay-per-Click Marketing
  • Display Marketing
  • Social Media Marketing
  • Influencer Engagement
  • Video Marketing

You may not need all of these services, but you want they agency helping you grow your business to tailor a campaign that includes the most effective strategies. There are agencies which outsource content creation and video production. This isn’t a negative if they use contractors who create quality content.

Reasonable Costs

Most digital marketing agencies don’t publish their prices online. Usually, they provide quotes online they determine your needs. Never choose a digital marketing agency on price alone; you get what you pay for. An agency which is too cheap will likely cut corners or use cheap overseas contractors to create content. You don’t want to overpay either; your investment in digital marketing should result in an increase in business that covers your marketing costs after the first several months.

Knows SEO

SEO is a highly effective inbound marketing tool. It should be an integral part of all digital marketing campaigns, but it takes about six months to show results. Unless you’re selling tickets to a time sensitive event, like the Olympic Games, you can’t rely solely on PPC advertising. Clicks are expensive, but clicks from organic search results are free. You may need to rely more heavily on PPC and other paid advertising at first, but eventually, you can spend less and rely on more free marketing methods, like SEO and content marketing.

Promotes Itself Well

Digital marketing agencies should have websites that rank near the top of the search results for their specialties, such as social media advertising. Digital marketing agency is a highly competitive keyword where only the largest and oldest agencies will rank near the top of the search results. They should also have compelling ads that encourage clicks.

Lets You Talk to Marketing Professionals Instead of Salespersons

When you’re getting a quote, you should be speaking with an account manager or marketing professional, not a salesperson. Marketing experts will know how to customize a campaign based on your unique situation.

There’s less of a risk of partnering with an agency that won’t help your business grow if you do your homework first.