Building your business website is one thing, but optimizing it for web users is what really brings in the viewers.  Optimizing your website is really just about figuring out what aspects of your website will make it more likely for web users to stumble across your pages.

In order to draw more attention to your site, you have to know how to please the Google bots and the people.  Since what the people see is largely driven by search engine algorithms, figuring out how to give the search engines what they want is most effective.

Familiarize yourself with SEO

The concepts of search engine optimization focus around optimizing your website to rank higher in the search engine results pages (or SERPs).  The more you know about SEO, the better off your design will be when it comes to visibility.

Invest time in the research of search engine optimization, because it is the foundation of every other part of this discussion.  Without a solid foundation, your design will crumble under the weight of thousands of other websites just like yours.

Create purpose-driven content

Not only should you focus on creating engaging, enriching content, you need to develop content that is specifically formulated for your organization’s target audience.  In short, your content should be formulated to draw the eyes of the right people.

SEO will help you to more fully understand how to manipulate your content to draw the attention of the SERPs and the viewers.  Create a “Blog” on your website, like this business has done, to build your collection of quality content and give interested web users something good to read.

Optimize your design for mobile use

Google’s search algorithm rewards websites that take the time to optimize for the benefit of mobile users.  Google recognizes the fact that people use their mobile devices to access the internet more often than they use their PCs and laptops.

If you fail to optimize your website for mobile access, web users who choose to view your page will have to pinch and swipe their screens to view different aspects of your site.  It is a very tedious process that can be avoided through mobile optimization.

Make it easy to navigate your website

Your business website will benefit from a clear-cut navigational map.  It should feel natural to get where you intend to go while visiting your site.  Users should have no trouble moving around between the various pages of your website.

Try adding a stationary navigation bar across the top of your site design, so people always have the ability to travel through your site with only a few simple clicks.

Integrate social media share buttons

There should be social media share buttons all throughout your website’s design.  Your blog posts are an especially important destination for social media share buttons, as your blog readers will help your site to build its collection of backlinks.