When is the last time your website design had a facelift? If you don’t know the answer to that question then it’s likely time to have a redesign! The world of technology changes quickly. Every time you turn around, there are new things emerging, leaving the old behind. It is crucial that businesses invest in keeping their website design updated.
The money you put into a website redesign will provide a good return on investment, providing you have it done by a professional. Here are five reasons why every business should invest in a website redesign:
1. New Technology
Chances are the website technology and the content management system with which your website was created is now out of date. Technology progresses quickly on the Internet, and most people have not been able to keep up. If you are using outdated technology, you may not be using your website to full capacity, and you are likely quite limited in what you can do with your website. A redesign will give you the ability to utilize new features, as well as help to make your site safer from unwanted security breaches. A redesign will put your website in a good position to avoid security breaches and enable it to provide customers with the information and features they need.
2. A Fresh Look
If it’s been a while since your website was created, it probably looks like it, too. A stale-looking, outdated website sends a message to every person that visits your page. Within seconds of landing on your website, people draw conclusions about your business. After all, your web design is your online brochure, the window to what your company is about. You want a fresh, professional look that makes a great impression on everyone who lands on the page.
3. Become Mobile-Friendly
An outdated website is one that, typically, is not mobile-friendly. A good portion of your website visitors are accessing your site from a mobile device, so it may frustrate them to find that your site was not designed to be mobile-friendly. Those who access your site on their mobile device are typically looking for information fast. If you can’t deliver it, they will leave the site, possibly heading over to your competition.
4. Improve Effectiveness
If you are not getting the results you want from your website it’s a clear sign that it needs to be redesigned. With a redesign, more thought can be put into what you want out of your website, so that it can be redesigned using effective calls to action that will help you achieve those goals. Ignoring the problem and letting an ineffective website stay up is simply leaving money on the table.
5. Update Business Focus
Over time, your company has changed goals. If your website has not changed, it cannot reflect those changes. Today, there are social media tools, cloud applications, lead management systems, online reviews, and more that all need to be taken into consideration in order to leverage your site to get the most out of it.
There are many options today when it comes to technology, but your website will remain a tool that you cannot afford to overlook. It’s crucial that your company have an updated website so that you can meet consumer needs and deliver better products and services. You also need it in order to stay current in your industry and remain competitive. Your business evolves over time, and so too should your website.
For more information about what makes a great website, check out this industry report: The 11 Essentials of a Successful Website Design. Click here www.magicdust.com.au/web-design/